The title tag is the name of your page. This will be shown on a search engine as the title. It should be descriptive and accurate.
The description tag is the description of your website. This is the description which will be shown on a search engine. You want this to accurately describe your site with keywords in it.
The keywords tag are words describing your product which people will search for. There should be enough keywords on it to accurately describe your product, about 20 -30 or so. You can find keywords with the
<a href="https://ads.google.com/home/tools/keyword-planner/">Google Keyword Suggestion Tool.</a>
The revisit-after tag is how often a search engine should visit your page and index the changes. This should be enough time not to overload a search engine. Usually 7 days.
The robots tag tells the search engine how to treat your page, if they should index it, and follow the links.
The classification is the topic of your page.
The copyright tag tells who is the owner of a webpage.
The viewport is a tag which describes how to scale your webpage for smart devices. (Smart Phones, Tablets, Etc.)
The </head> tag closes the Meta Tags. It should begin with <head>.
There should be a <body> tag after the <head> tag, which connects the body of your page with no spaces in between it, and your content. The <html> tag begins the page.
Body
Your webpage should accurately describe your product, with keywords throughout which will get search engines to rank your page higher. Your page should also describe how the customer can obtain your product with purchasing options in clear sight. Your page should also be very easy to navigate. You should aim to make the page easy to read and understand. This will provide an enjoyable experience to the user. The page should be medium in length, which should fully describe your product or service, and establish you as the leader.
Links
You should offer a link exchange with other website owners. This shows your website is open, and can gain search engine positioning with relevant links. Relevant links are links with a topic related to yours. Pages with many links rank higher on search engines.
Menu
The menu is the part of the webpage that really makes your page user friendly, and easy to navigate. You should have links that accurately describe your product or service, and contain keywords which standout and makes your page authoritive.
Footer
The bottom of the page is called the footer. It should contain links which give an overview of your site or a map of your site, called a sitemap. Also, there should be your company name or contact details, including a telephone number, which makes it easy for your customers to contact you.
Links
You want to build the link base of your website with other websites with similar, or related content. One way to do this is to ask them for a link. Simply E-Mail the webmaster, and say you have a similar or related website, and you would like to exchange links. Building a large page of related links is one way to rank high on a search engine, and you will get targeted warm sales leads.
Content
Your content of the website should have a nice flow. There should be relevant keywords throughout and descriptive of your product or service. You should describe your product or service as though you are the leader in such a field. This makes your page overall enjoyable, and can increase your search engine positioning.
Catch Phrase
This should be a one line description of your product or service, catchy to the reader, and overall descriptive of
your product of service. If your page is about oil, something you can say is "Best in the Oil Business for 40
years", which describes what you do and establishes you as a leader in the field. On our page, for Investigator 2000, we use "Find out EVERYTHING about ANYONE" which describes our product and is catchy to the reader. This one-line phrase should be in the top left corner, or similarly spaced in the top left of page.
Doorway Pages
Also called Entry Pages, are HTML Pages which describe your product or service with a descriptive keyword. First, you find the highest traffic keywords, about 10 or so. Then, make a HTML Page about this one keyword, describing your product or service. Such as the doorway page in
You can use the data on these two pages to make your doorway pages. Once you figure out how to use the File Manager it is really easy.
Once you have made a bunch of doorways, you can market them. (One of the new techniques I have been using is creating classified ads and marketing the classified link, since the doorways at search.atwebpages.com have been getting canceled.)
The first thing to do is let search engines know about your pages. Submitting to search engines is easy, and free. Dont forget to use your Affiliate Link on the Doorways!
Information on https://ahrefs.com/blog/submit-website-to-search-engines how to submit your website to search engines Dont forget to https://www.xml-sitemaps.com make a XML Sitemap and https://thesearchguru.com/add-robots-txt-file specify a robots.txt file. Upload these to the base domain of your web server.
Free places to submit your doorway pages: https://thesearchguru.com/add-robots-txt-file Entireweb Here is a short list of search engines to submit to. It is an automatic submission service, there are hundreds out there which submit automatically. https://www.freewebsubmission.com FreeWebSubmission is another Free Service. https://www.submitexpress.com/free-tools/free-website-submission Submit Express is another Free Service.
http://www.free-web-submission.co.uk/submissionfree/index.php Free-Web-Submission.Co.Uk is another Free Service.
https://www.submitshop.com/free-submit/ping.php Submit Shop is another Free Service.
Paid places to submit your doorway pages:
https://www.1second.com/submit.htm This site says it can submit your site to 1,600 Search Engines and Directories for $49.00. That is a good deal if they submit to all of them. There are thousands of paid places to submit to.
Advertising!
Now the hard work is done! Time for advertising! This is the fun part! And actually, is the part where the rewards are realized, and where your hard work pays off. One of the best ways to find potential business partners and affiliates (if the affiliate program is residual), is to search for websites with the same topic and audience.
Once you find a bunch, navigate to their contact page and e-mail them, letting them know that their market is the same, and that a link, or that them joining the affiliate program would benefit both of you. (Explain to them that their market is the same, and an educational product would make their website better, and they make money on it, so it is a win-win relationship!). Everybody likes to win, and when you have a product that is educational, beneficial, and pays a high commission rate, you are geared to win!
Once the understanding of a beneficial relationship is agreed, you can tell them of the high commission rate.
Everyone responds well when the commission rate is high. Money talks, however relevant information talks too. So be sure to explain the benefits of linking or signing up under the affiliate. I was the Affiliate Marketing Director for a friends startup company when I was in college. I spent a few months contacting website owners and built an affiliate downline of several hundred affiliates in only a few months. One of the tactics I used was e-zine ads. One of my responsibilities as the affiliate marketing director was writing an internet marketing e-zine every two weeks. I would contact other e-zine owners and ask them to swap e-zine ads. I created an e-zine ad that advertised our affiliate program and would run their ad in our e-zine, for exchange of running our ad in their e-zine. In most cases they agreed, once they were familiar with our products that were being advertised with the affiliate program. It worked, and the conversion rate was very high because they were warm leads (they were familiar with the e-zine owners e-zine). It worked well. Being creative is one of the tools you should have in your internet marketing toolbelt. In my previous company of nutritional supplements (a niche of an energy market), I built an affiliate base of several thousand affiliates within a year and a half.
It takes some time, but the rewards are great. (Our sales went from zero to a quarter million in one year.) I started a new conglomerate corporation since and am now focusing on building an affiliate base for dozens of products with a custom-built affiliate program. Ours can market online and offline (business cards and flyers) and affiliates do not need a website to participate (multi-beneficial). You can sign up at http://www.hooverproductscorporation.com/affiliate-program/signup.php?product_id=2 and market a product that compliments your audience. So having a product with lots of rewards is very desirable, and also being creative!
The advertising checklist is:
- Meta Tags
- Doorways (Make sure your pages are correct.)
- Submitting to Search Engines
- Social Marketing (Contacting website owners)
- Explaining the Benefits
- Educating your Viewers
- Targeted Placements (Where you put the affiliate advertisements)
- Social Media (Posting affiliate advertisements in Social Media, and talking about our products and affiliate program.)
- Building a Warm Leads Contact List
- Finding New Ways to Market (Experimental Marketing)
- Paid Advertising (You could get tons of traffic for a penny a click on some search engines.)
This is our formula for winning. You will revisit these steps many times throughout your advertising efforts, so be sure to complete them completely, and with the most explanation.
Author:
John D Hoover Jr
"I enjoy camping, hiking and fly fishing. I was the Affiliate Marketing Director for Virtual Imagination, Inc. from 1998 - 2000. I went to college at Penn State University and majored in Management Information Systems. I was also in the armed forces, U.S. Navy SN E-3 from 1993 - 1995, and received an Honorable Discharge."
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