Articles by Daniel Detlaf

Affiliate Marketing: Know The Can-Spam Act

     The amount of false information available about e-mail marketing on the net is staggering. If you are advertising your affiliate program through e-mail campaigns, make sure you know what your responsibilities are.

The lawless days of spam e-mail are over, at least for U.S.A. based advertisers. The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) sets forth specific requirements for advertising via e-mail. The law has been tested numerous times since being passed and fines have been levied, property seized, people have even been sentenced to prison. As an affiliate marketer obviously you dont want to be on the wrong side of this law. Luckily, complying with the provisions in the law is fairly simple. Here is what it requires: No misleading or fake header information. This includes the "From:" and "To" fields.

No deceptive subject lines. You want your customer to know what youre selling anyway, so this should be no problem.

Messages must be labeled as advertising. Again, the moral is: no sneaky stuff.

An "internet-based" opt-out method must be provided. You have 10 days to stop e-mailing a person once you have received their remove request.

Messages must include your business (or home) physical address. This provides accountability and a way for the customer to verify that your business is real.

Breaking any of these rules could lead to a fine of up to $11,000 per violation! Honesty is now truly the best policy. You may be thinking: if this is such a big deal, why is my inbox flooded with spam every day?

Its not a perfect world, and the short answer is that many of those advertisers are breaking the law. Commonly they are outside the United States in areas where prosecution may be unrealistic. You, on the other hand, would probably be quite easy to catch.

Be sure to read the detailed requirements for yourself. You can find more information at the Federal Trade Commissions website,

Date Added: Sunday, 04-09-2023 11:42:54 AM

Internet & Affiliate Marketing: Celebrate The Small Victories

     Most internet marketing ventures start as one-man operations. When mistakes are made, you know who to blame. But dont just beat yourself up, remember that when progress is made, that was all you too. Celebrate the small victories.

When you are just starting in internet marketing, keeping a positive mindset can be a crucial ingredient of long term survival. On or off the web, most new businesses do not become profitable immediately. Sales can be mediocre as your marketing campaign gets going, and if you didnt plan ahead for this fallow period you may begrudge the out-of-pocket expenses that arise. It is easy to get discouraged.

Worse, many marketers lack basic support and encouragement. In a normal workplace there are other employees to share the load and help solve problems. Not so for most start-ups, and your personal support network may lack enthusiasm. Your friends may think youre a sucker involved with some newfangled scam. Your family may worry that your seemingly unprofitable internet career is interfering with your day job.

You must remember that you are your own manager, and good managers care about their employees morale and motivation. Notice and enjoy the small milestones in your business as they pass by, whether it is finally getting your web design just right or suddenly nailing the top search position on a good keyword. Reward yourself with a day off or a good meal. Tell your friends about it even if their eyes glaze over; you listen to their stories about their dull jobs, right?

Verbalizing your success is for your own benefit, and it can help you assess your accomplishments and know when youve made real progress along your business plan. Dont commit the common mistake of neglecting the hardest working, most under-appreciated person in your employ - yourself.

Date Added: Monday, 04-03-2023 01:23:11 PM


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Daniel Detlaf